Cultivate is a gardening supplies company that sells anything you might need to make your garden beautiful. The task given was to create a new branding system including the logo, business cards, packaging, and product design.

The different roots explored in this project all lead back to who the customer of cultivate would be and why would they want to purchase this brand over another. The style chosen was more rustic and included lots of detail. This is meant for gardeners who appreciate both the beauty of the garden and flowers but also the functionality of growing food. The attention to detail and love shown in each illustration represents the care taken in the quality of products that the company provides.

The takeaways from this project were how to build a brand. Through that it was learned how to use type and drawings together in multiple ways to build a brand identity. The result was a design system that worked together across many different items.