WHY VOTE USA
The task for this project was in just three weeks to create a nonpartisan communication system/ campaign that includes: 3 - 6 images to be used together on social media, a vlog (30 secs) and a motion graphic (10-15 secs). In the United States, young people are less likely to vote than older generations. In 2024, voters aged 18 to 34 will account for more than 40 million, or roughly one-fifth of the American electorate. More than ever, we need young people's new perspectives and ideas to urge their generation to speak up and have their ideals acknowledged in this election.
We found in our research that one of the biggest things that prevents GenZ from voting are obtacles in their lives. Gen Z wants their voice to be heard but they can have a hard time figuring out how to do it when it comes to voting. Everyone talks about how important it is to vote, but how exactly do you do that? It can be stressful figuring out how to vote, where to vote, and deadlines along with all the other stuff going on throughout college. Our campaign engages voters aged 18-22 and gives them access to resources and information so they can take actionable steps. This includes how to register, check registration status, deadlines, and what to expect. To achieve this goal my group and I created a system that looks bold and interesting (if I do say so myself) with the use of colors, paper texture, bitmapped images, language, and typography.
The takeaway from this project was Learning how to work quickly and efficiently in a group. This was a three-week-long project that went through the stages of research, concept, making, and refinement.
We found in our research that one of the biggest things that prevents GenZ from voting are obtacles in their lives. Gen Z wants their voice to be heard but they can have a hard time figuring out how to do it when it comes to voting. Everyone talks about how important it is to vote, but how exactly do you do that? It can be stressful figuring out how to vote, where to vote, and deadlines along with all the other stuff going on throughout college. Our campaign engages voters aged 18-22 and gives them access to resources and information so they can take actionable steps. This includes how to register, check registration status, deadlines, and what to expect. To achieve this goal my group and I created a system that looks bold and interesting (if I do say so myself) with the use of colors, paper texture, bitmapped images, language, and typography.
The takeaway from this project was Learning how to work quickly and efficiently in a group. This was a three-week-long project that went through the stages of research, concept, making, and refinement.
SOCIAL MEDIA CAROUSEL
VLOG
MOTION
RESEARCH
Moodboards
Style Guidlines![]()
The Steps to Build the Carousel From Idea to Final
![]()
